Now Is The Best Time For You To Buy Stocks

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Best Time(s) of Day, Week & Month to Trade Stocks

Unlike traditional investing, trading has a short-term focus. The trader buys a stock not to hold for gradual appreciation, but for a quick turnaround, often within a pre-determined time period: a few days, a week, month or quarter. And of course, day trading, as the name implies, has the shortest time frame of all. The analysis may be broken down to days, hours and even minutes, and the time of day in which a trade is made can be an important factor to consider.

Is there a best day of the week to buy stocks? Or the best day to sell stock? Does a best time of year to buy stocks exist? How about a best month to buy stocks, or to unload them? In this article, we’ll show you how to time trading decisions according to daily, weekly and monthly trends.

Key Takeaways

  • The analysis may be broken down to days, hours and even minutes, and the time of day in which a trade is made can be an important factor to consider.
  • The middle of the day tends to be the calmest and stable period of most trading days.
  • In the last hours of the trading day, volatility and volume increase again.
  • There are some who believe that certain days offer systematically better returns than others, but over the long run, there is very little evidence for such a market-wide effect.

Best Times of Day to Buy Stocks (or Sell Them)

First thing in the morning, market volumes and prices can go wild. The opening hours represent the window in which the market factors in all of the news releases since the previous closing bell, which contributes to price volatility. A skilled trader may be able to recognize the appropriate patterns and make a quick profit, but a less skilled trader could suffer serious losses as a result. So if you’re a novice, you may want to avoid trading during these volatile hours—or at least, within the first hour.

However, for seasoned day traders, that first 15 minutes following the opening bell is prime time, usually offering some of the biggest trades of the day on the initial trends. The whole 9:30–10:30 a.m. ET period is often one of the best hours of the day for day trading, offering the biggest moves in the shortest amount of time—an efficient combination. Extend it out to 11:30 a.m. if you want another hour of trading. A lot of professional day traders stop trading around then, as that is when volatility and volume tend to taper off. Once that happens, trades take longer and moves are smaller with less volume.

If day trading index futures such as S&P 500 E-Minis, or an actively traded index ETF such as the S&P 500 SPDR, you can begin trading as early as 8:30 a.m. (pre-market) and then begin tapering off around 10:30 a.m.   As with stocks, trading can continue up to 11:30 a.m., but only if the market is still providing opportunities.

The middle of the day tends to be the calmest and stable period of most trading days. No, it’s not that traders are on lunch break. It’s that this is the time of day when people are waiting for further news to be announced. Because most of the day’s news releases have already been factored into stock prices, many are watching to see where the market may be heading for the remainder of the day. Because prices are relatively stable during this period, it’s a good time for a beginner to place trades, as the action is slower and the returns might be more predictable.

In the last hours of the trading day, volatility and volume increase again. In fact, common intra-day stock market patterns show the last hour can be like the first: sharp reversals and big moves, especially in the last several minutes of trading. From 3:00 to 4:00 p.m., day traders are often trying to close out their positions, or they may be attempting to join a late-day rally in the hope that the momentum will carry forward into the next trading day.

Best Day of the Week to Buy Stock: Monday

There are some who believe that certain days offer systematically better returns than others, but over the long run, there is very little evidence for such a market-wide effect. Still, people believe that the first day of the work week is best. It’s called the Monday Effect. For decades, the stock market has had a tendency to drop on Mondays, on average. Some studies have attributed this to a significant amount of bad news that is often released over the weekend. Others point to investors’ gloomy mood at having to go back to work, which is especially evident during the early hours of Monday trading. Since the Monday Effect has been made public and information has diffused through the market about it, the impact has largely disappeared. The chart below shows that while Mondays on average have marked negative returns for the S&P 500 in 2020, the effect is very small. 

Nevertheless, if you’re planning on buying stocks, perhaps you’re better off doing it on a Monday than any other day of the week, and potentially snapping up some bargains in the process.

Best Day of the Week to Sell Stock: Friday

If Monday may be the best day of the week to buy stocks, it follows that Friday is probably the best day to sell stock—before prices dip on Monday. If you’re interested in short selling, then Friday may be the best day to take a short position (because stocks tend to be priced higher on a Friday), and Monday would be the best day to cover your short. In the U.S., Fridays that are on the eve of three-day weekends tend to be especially good. Due to generally positive feelings prior to a long holiday weekend, the stock markets tend to rise ahead of these observed holidays.

What is the Best Month to Buy Stocks?

The markets tend to have strong returns around the turn of the year as well as during the summer months, while September is traditionally a down month. The average return in October is positive historically, despite the record drops of 19.7% and 21.5% in 1929 and 1987.   The chart below shows the monthly average returns for the S&P 500 over the period 1928 through 2020:

So, a trader may consider getting into the equity market in a big way in September, when prices tend to fall, to be ready for the October bump-up.

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There’s also something called the January Effect. At the beginning of the New Year, investors return to equity markets with a vengeance, pushing up prices—especially of small-cap and value stocks, according to “Stocks for the Long Run: The Definitive Guide to Financial Market Returns and Long-Term Investment Strategies” by Jeremy J. Siegel. But again, as information about such potential anomalies makes their way through the market, the effects tend to disappear.

So, in terms of seasonality, the end of December has shown to be a good time to buy small caps or value stocks, to be poised for the rise early in the next month. There’s another advantage: many investors start to sell stocks en masse at year’s end, especially those that have declined in value, in order to claim capital losses on their tax returns. So again, the last trading days of the year can offer some bargains.

The Best Day of the Month to Invest

There is no one single day of every month that’s always ideal for buying or selling. However, there is a tendency for stocks to rise at the turn of a month. This tendency is mostly related to periodic new money flows directed toward mutual funds at the beginning of every month. In addition, fund managers attempt to make their balance sheets look pretty at the end of each quarter by buying stocks that have done well during that particular quarter. Stock prices tend to fall in the middle of the month.

So, a trader might benefit from timing stock buys near a month’s midpoint—the 10th to the 15th, for example. The best day to sell stocks would probably be within the five days around the turn of the month.

The Bottom Line

These suggestions as to the best time of day to trade stocks, the best day of the week to buy or sell stocks, and the best month to buy or sell stocks are generalizations, of course. Exceptions and anomalies abound, depending on news events and changing market conditions. The closest thing to a hard and fast rule is that the first and last hour of a trading day is the busiest, offering the most opportunities—but even so, many traders are profitable in the off-times, as well. Still, academic evidence suggests that any patterns in market timing where one is able to consistently generate abnormal returns are generally short-lived, as these opportunities are quickly arbitraged away and markets become more efficient as traders and investors increasingly learn about the patterns. 

Now’s the Time to Buy These 3 Stocks

The COVID-19 virus has thrown up attractive opportunities to accumulate stocks with beaten-down valuations.

I think most investors will agree that it’s hard to pin down the “right” time to buy stocks. The problem with holding back when markets are hitting new highs is that this trend can continue for a long time into the foreseeable future, as long as there is nothing to derail the economic expansion. Waiting for a crash in order to buy is akin to timing the market, and we all know that it’s an almost impossible task.

However, there are certain events that crop up now and again that help to throw up bargains and compelling opportunities. One of the more recent ones involves a new virus called COVID-19. This new bug appeared toward the end of 2020 in China and, to date, has infected more than 66,000 people and killed more than 1,500. Markets have been in a tizzy over the economic impact wrought by the virus, as countries close their borders to Chinese nationals and China itself orders the shutting down of malls, factories, and food and beverage outlets.

With China’s growing prominence in the world due to strong consumer spending and outbound tourism, there’s no doubt that COVID-19 will dent overall growth and lead to economic losses for many businesses. Here are three stocks that may offer good value for investors as their businesses suffer temporary disruption from this outbreak.

Image source: Getty Images.

Royal Caribbean Cruises

Royal Caribbean Cruises (NYSE:RCL) is the world’s second-largest cruise line operator and operates a combined total of 61 ships along with joint venture partners TUI Cruises and Pullmantur Cruceros. Earlier this month, news outlets reported that dozens of people had caught the COVID-19 virus onboard a cruise ship, Diamond Princess, owned by Royal Caribbean.

Though Royal Caribbean had just reported a record year of results for the fiscal year 2020, it did caution in its news release that it had canceled eight cruises out of China ending March 4, and modified certain itineraries in the region, all of which would impact earnings per share by $0.25 (note: earnings per share for FY 2020 was $8.95). Nearly 10 days later, however, the cruise company had canceled 18 cruises in Southeast Asia and warned that earnings may take a bigger hit of $0.65 per share for FY 2020.

If the company were to cancel all its remaining cruises for Asia through the end of April, there would be an additional hit of $0.55 to its earnings per share, bringing the total negative impact to $1.20, or almost 13.4% of FY 2020’s earnings. Royal Caribbean’s stock price has also tumbled from a high of $135 on Jan. 17, 2020, to the current $113.

Investors need to remember, though, that the effects of the virus are expected to be short-term, and only affect the company’s cruises up till the end of April. Even looking just at 2020, there’ll hopefully be eight more months after April for the company to get back on track and recover from this outbreak.

The Walt Disney Company

Disney (NYSE:DIS) is another victim of the chaos brought about by the virus outbreak. The theme park operator announced the temporary closure of its Shanghai Disneyland theme park on Jan. 25, 2020, and the closure of its Hong Kong Disneyland took place the following day. As of the date of writing, there is still no official confirmation on when the theme parks will reopen, as the COVID-19 situation remains fluid, dynamic, and uncertain.

Disney had also planned to release its live-action remake of Mulan (it was first released as a cartoon in 1998) in North America on March 27. This film is expected to do very well in China but its release is now thrown into uncertainty due to the virus. The outbreak has led to closures of not just malls, but cinemas as well, as part of the government’s quarantine efforts. It’s unfortunate that a movie seemingly made for the Chinese market had to hit such a huge stumbling block.

The theme parks are grouped under the parks, experiences, and products segment within Disney’s financials. For FY 2020 (year ended Sept. 30, 2020), this division made up 37.7% of revenue and 45.5% of operating income, so the hit from these closures could be fairly material.

Disney’s financials will be taking a one-off hit for this year, but the effects from the virus should not linger for longer than that, and investors can expect operations to get back to normal after this difficult period.


McDonald’s (NYSE:MCD) managed to report a decent set of earnings for the fiscal year 2020. Though revenue was flat year over year due to the increase in revenue from franchised restaurants being offset by sales from the company’s directly owned outlets, operating income managed to inch up 3% year over year while earnings per share rose 5% year over year. Free cash flow for FY 2020 was even stronger than FY 2020 at $5.7 billion compared to $4.2 billion a year ago.

In late January, McDonald’s announced that it had suspended business in five major cities in China due to the outbreak of COVID-19. The cities were Wuhan, Ezhou, Huanggang, Qianjiang, and Xiantao, and there was no word as to when these outlets could reopen. However, CEO Chris Kempczinski assured investors in the latest conference call that around 3,000 restaurants remained open in China, and that even though China represented 9% of restaurant count globally, it only accounted for 4% to 5% of sales and just 3% of operating income.

Buying on temporary troubles

The COVID-19 outbreak provides the perfect opportunity for a savvy investor to swoop in to buy the stocks of these three companies that have been negatively impacted by closures and cancellations. As the Chinese government grapples with the daunting task of containing the spread of the virus, these troubles could continue to bring adverse news to investors’ ears, further depressing valuations amid rampant pessimism.

These companies have proven that they have a strong brand franchise and solid fundamentals. This is, therefore, a great opportunity for investors to load up on the stocks while they have been beaten down.

The Best Times of the Day to Buy and Sell Stocks

The Balance 2020 / Miguel Co

Sometimes less is more when it comes to day-trading. Devoting two to three hours a day is often better for most traders of stocks, stock index futures, and index-based exchange-traded funds (ETFs) than buying and selling stocks the entire day, for a couple of reasons.

Specific hours provide the greatest opportunity for day-trading, so trading only during these hours can help you maximize your efficiency. Trading all day takes up more time than necessary for very little additional reward. In many cases, even professional day traders tend to lose money outside of these ideal trading hours.

Avoiding Mental Fatigue

Additionally, day-trading requires discipline and focus, both of which are like muscles. Overwork them and the muscles give out. Trading only two to three hours a day keeps you on your game, and it likely won’t lead to the mental fatigue that can negatively affect your work. Trying to trade six or seven hours a day can drain you and make you more susceptible to mistakes.

Of course, everyone has different focus and discipline levels. Some traders might be able to buy and sell all day and do it well, but most do better by trading only during the few hours that are best for day-trading.

Trading at the Opening

Trading during the first one to two hours that the stock market is open on any day is all many traders need. The first hour tends to be the most volatile, providing the most opportunity. Although it sounds harsh, professional traders know that a lot of “dumb money” is flowing at this time.

Dumb money is the phenomenon of people making transactions based on what they read in the newspapers or saw on TV the night before. The information these people are acting upon is typically old news. Their trades can create sharp price movements in one direction. Then professional traders take advantage of the overly high or low price and push it back the other way.

New day traders are often told not to trade during the first 15 minutes of the day, and that might be good advice for very new traders, but the first 15 minutes typically offers the best opportunities for seasoned traders. This time period can provide the biggest trades of the day on the initial trends.

Ending by 11:30

Regular trading begins at 9:30 a.m. ET, so the hour ending at 10:30 a.m. ET is often the best trading time of the day. It offers the biggest moves in the shortest amount of time. If you want another hour of trading, you can extend your session to 11:30 a.m. ET.

A lot of professional day traders stop trading around 11:30 because that’s when volatility and volume tend to taper off. Trades take longer, and moves are smaller on lower volume—not a good combination for day-trading.

If you’re day-trading index futures such as the E-mini S&P 500 (ES) or an index-based ETF such as the SPDR S&P 500 (SPY), you can begin trading as early as 8:30 a.m. during premarket hours and begin tapering off at around 10:30 a.m. That provides a solid two hours of trading, usually with a lot of profit potential.

As with stocks, trading can continue up to 11:30 a.m. ET, but only if the market is still providing opportunities to capitalize on the trading strategies you’re using.

The Last Hour

Many day-traders also trade the last hour of the day, from 3 to 4 p.m. ET. By that time, traders have had a long break since the morning session, allowing them to regroup and regain their focus.

The last hour can be a lot like the first when you’re looking at common intraday stock market patterns. It’s full of bigger moves and sharp reversals. Like the first hour, many amateur traders jump in during the last hour, buying or selling based on what has happened so far that day. Dumb money is once again floating around, although not as much as it was in the morning. It’s ready to be scooped up by more experienced money managers and day traders.

The last several minutes of trading can be particularly active, with big moves on high volume.

The Best Days and Months

Keep the bigger picture in mind, too, beyond the hourly grind. Monday afternoon is usually a good time to buy because the market historically tends to drop at the beginning of the week, particularly around the middle of the month. Many experts recommend selling on Friday before that Monday dip occurs, particularly if that Friday is the first day of a new month or when it precedes a three-day weekend.

Likewise, prices tend to drop in September and then hike again a month later. October is generally positive overall, and prices often go up again in January, particularly for value and small-cap stocks.

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